Center Theatre Group is one of the largest theatre companies located in Los Angeles. This project is focused on creating a new identity system for the Center Theatre Group (CTG). I chose to hypothetically rebrand CTG for my interest in stage based performances and the opportunity for me to think about what kind of experiences the performing arts entity could have for audiences in post pandemic era.
Brand Identity
The new identity system is inspired by the blocking, a term used in theatre to describe the location of actors on the stage and the movements that they make. A square block, the graphic element of the new logo aligns with the institutional mission of CTG: “the connection between artists and audiences that only starts on the stage”.Collaterals
The identity system seamlessly applied to essential collateral pieces such as posters, tickets, and program flyers. The graphic element from the “square block” works as an information container and indicator of the show date.Spec Work | role as graphic designer and art director
Special thanks to Brad Bartlett and Miles Mazzie