Featured works

( 1 ) Pause Hotelhospitality branding

( 2 ) Cineastebrand identity, editorial design

( 3 ) Center Theatre Groupbrand identity, print, digital

( 4 ) Dive!generative design, digital

( 5 ) Period by Methodpackaging design

( 6 ) Lumiipackaging design, augmented reality

Visual exploration

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( 6 ) Lumii packaging design, argument reality

Lumii is a hypothetical cosmetic brand extension of Urban Outfitters. This brand is for the Gen Z who want to maximize their glow with clean and sustainable options. Creating a new cosmetic line for Urban Outfitters offers a more thoughtful consumer lifestyle to its target audience.

PRODUCT LINE

ECO-FRIENDLY MATERIALS

Cosmetic packaging is visually appealing but highly wasteful. As consumers find more sustainable options, I reimagined all the product lines can be refillable and used thoughtful materials for the packaging.

REFILLABLE PACKAGING

AR TREASURE HUNT

The AR Treasure Hunt app is built to actively engage consumers by providing a more memorable and fun shopping experience. Launching its AR social game app enables to promote of the new brand, offering an enjoyable retail experience.

AR APPLICATION PROTOTYPE

1. The customer starts the AR treasure hunt game by scanning this poster using a phone. Items are searchable inside the retail shop.
2. The app uses object-recognition technology to determine whether users are pointing their cameras at the correct object.
3. To offering a more fun and engaging experience, I added a playlist feature so that participants can listen to it.

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