( 1 ) Pause Hotelbrand identity, environmental graphics, print design, digital designPause Hotel is the hypothetical hospitality concept for Polaroid. Pause Hotel is a sanctuary for you to temporarily escape your fast-paced lives, reconnect with your loved ones, and document meaningful moments in a tangible and nostalgic way. “Live for the moment” is the motto of the brand. It offers the space to record your precious moments and the time to appreciate them.
BRAND IDENTITY
Once you take photos you need the moment to get the result. I thought this waiting time is precious because it makes you feel the surroundings. The logo is inspired by the process of Polaroid photography. The imperfectness of the logo represents the pause moment and appreciation of that moment.
PAUSE TIMES
ENVIRONMENTAL GRAPHICS + COLLATERALS
15 MINUTES FOR YOU
To adapt that brand concept, I created the in-room experience where you can write something to yourself. The hotel will send it back to you after your check out. This fun experience enables the guests to document the moment of their stay and keep that memory for a long time in a tangible and nostalgic way.
PAUSE APP
Additionally, I created an app for the guests to make them more active in capturing and remembering the moment. This camera app allows guests to take a photo, customize it with vintage stickers, and share it with their friends.
PAUSE LOUNGE
I also created a secondary brand extension, Pause Lounge for the creators and visitors which well represents Polaroid’s core values and visual voice. Photography exhibitions and creative workshops will also be held in this space.