Dive! brand identity | print | digital | generative design

Dive! is a hypothetical streaming platform for Center Theatre Group that focuses on stage based performances such as musicals and plays. Since the global pandemic, audiences expect safer ways to enjoy the performance. To fulfill their needs I adapted the concept of streaming service so that you can enjoy the show whenever in your own place.

Brand Identity

The logo is inspired by pixelated and glitchy forms, showcasing the digital experience. To visualize the concept of pixel, I learned and explored a program called Processing to get interesting visuals.

Web Streaming

Outdoor Advertisement

Booklet

This booklet enables the audience to experience new visuals of the text as they relate to the scene, providing another way to enjoy the play/theatre experience. This program is designed to be responsive to the volume and frequency of different plays. Over the scene plays, the visuals will shift, scaled, and be shown according to the scene. The movement, colors, and size of the text will vary depending on the mood of the scene. The louder the scene, the more dynamic the visual that's generated.

Spec Work | role as graphic designer and art director
Special thanks to Brad Bartlett and Miles Mazzie

:angie park

All Projects